Wash and dry the strawberries. Remove stems and cut into small cubes.
In a medium saucepan, add strawberries and cook over medium to low heat.
Stir occasionally. Cook until the strawberries break down and juice starts to appear in the pan.
Mash the strawberries with a fork or a potato masher.***
Stir in honey (or maple syrup for vegan option). Add chia seeds and lemon juice (if using any), stir to combine.
Let sit for 5 minutes until the chia seeds absorb moisture and the jam thickens.****
Once the jam has cooled, transfer into an airtight container or sealable jar. Store in the fridge for up to 2 weeks.
Notes
* If you are using frozen strawberries, there will be more juice when heated. Simmer the strawberries a little bit longer, and add 1 - 2 extra tablespoons of chia seeds to absorb the extra juice.
** Vegan Option: Maple Syrup, Keto option: use keto-friendly liquid form sweetener. Add more if prefer sweeter.
*** Leave as many or as few chunks of strawberries depending on your preference.
**** Chia Jam will continue to thicken a little bit once refrigerated.